Picking the right niche can make or break your Internet marketing business. A lot of the time, people attempting to get into Internet marketing often get stuck on this part, because they really have no idea which niches are worth working on. Essentially, no one wants to spend a ton of time and effort building a website that ends up with very little traffic simply due to the fact that there is very little demand for the topic in question.
So, how does one go about finding hot niche markets? Some Internet marketers suggest choosing a niche that you are either enthusiastic about or are familiar with. While this may happen in the end, the better approach is to find out what people are truly looking for and base your Internet business around that. Determining the demand of a particular niche is the very first step.
One way to do this is to use some free tools, such as the free Wordtracker keyword tool (http://freekeywords.wordtracker.com). Type in a search term and Wordtracker will return the amount of daily searches for up to 100 related terms. You want to pick a term that has a good number of daily searches – any number ten or greater is worth considering. You may notice that the fewer number of words in a particular search term, the more searches it generally gets. As you can probably guess, search terms that contain more words get less traffic, but are generally easier to rank for.
Next, go to Google (http://www.google.com) and type one of the search terms in quotes. In the upper right hand corner of the search results page, you’ll see the number of pages indexed by Google that are exact matches for your search term. In general, when you are just starting out, try to target terms that have 20,000 or fewer competing pages when using exact match. Anything higher than this will require some heavy duty SEO to rank well.
As soon as you learn that a particular subject with good search volume and relatively low competition, it’s time to head over to the Google Adwords Tool (https://adwords.google.com/select/KeywordToolExternal) to see if there is any money in the market. Enter your phrase and see if there are any advertisers bidding for your search term. If there are a good number of advertisers, it probably means that there is actually money to be made in your market. If you don’t find any advertisers, the search term you’ve selected may not be commercial in nature, and thus may be difficult to monetize.
You’ve now got a handle on a niche that has great search volume, minimal competition, and strong monetization potential. Once you know how to find quality niches like these, you will be well on your way to earning some serious money online with niche marketing.
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