What is a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.
You can see it in various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are people using this form of medium to get their message or brand across? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First let’s talk about what it is going to cost you. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With the advertising cost being comparable if not better, there is still another advantage in it’s favor. Actual impressions or exposure to the consumers.
Compared to the usual billboards out there, that a prospect could just pass it by without even looking. But the way a mobile billboard displays it’s message, it is more effective.And the way it accomplishes the task is by being smack dab in the consumer’s face.You can’t just pass it by. It is at eye level and with you in traffic
This is powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can’t be turned off.
That is a huge problem that traditional advertising such as TV or radio faces.With the invention of satellite radio and Tivo, a prospect could practically go without commercials.
So going with a mobile billboard allows the business to get their message read and impressed upon the mind of the consumer.
If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.It yells at you for attention.And when your prospect doesn’t have anything else to do in traffic, you really don’t need to scream as loud as other forms of advertising.
With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More customers and more leads are going to come based on this form of advertising.
You are guaranteed exposure. You are guaranteed to having your message heard and read. What more can an advertiser want.
You can see that it is effective by the fact that many businesses are now using it to advertise.In 2004 by itself, there was more than $5.8 billion used on this type of advertising.With the amount of money being spent, it has to be working.
For a lot of businesses who need that boost in getting to their customers, this could be exactly what they are looking for.