Your customers are tough cookies. They are extremely media aware and increasingly cynical and it is a clever marketeer who can get through to them. Online surveys breath new life into the traditional survey format and offer a unique way of interaction – providing you with all the benefits of the Internet without the programming. [...]
Market Research – The Benefits
by Quake on 21. Jul, 2009 in General
What will conducting effective market research teach you? Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards [...]
Writing Customer Satisfaction Surveys that Work
by Quake on 19. Jul, 2009 in General
Why bother? Good customer service is the life blood of any business. New customers are important but good customer service will help generate customer loyalty and repeat business. With every satisfied customer your business is likely to go on and secure many more customers through recommendations and if you do not take proper care of [...]
Employee Satisfaction and Exit Surveys Make Sense
by Quake on 05. Jul, 2009 in General
If businesses that strives to become more streamlined and productive are not careful their efforts to become more competitive can result in a workforce that is working under pressure which in turn could cause low moral and possibly a high staff turnover. The benefits of a company having a highly motivated workforce can be considerable [...]